Unilyzer’s Facebook Fanpage Dashboard makes it easy to track key changes happening from multiple facets of your fan page activity. With so many moving parts it is hard to get a grip on overall results over time, but now, with one score, fan page administrators can monitor the overall performance of a fan page.
The Unilyzer Facebook Fanpage Score is a benchmark that can be used to evaluate the overall directional changes in fans, active users, geographical reach, interactions, and sentiment. Here is a list of the key score components:
- Fans: did you gain fans or lose fans?
- Active user rate: what percent of your fans are active.
- Gain: is your fan base increasing, is your activity rate changing, are you reaching more geographic locations, are you getting more exposure with stream view impressions?
- Engagement: is your content interesting enough to get viewed, reviewed, discussed? Are people looking at your photos or engaging your page otherwise?
- Sentiment: are you getting more likes than unlikes? More fans than ‘fan removes”?
| Score Components | Non-Technical Description | More Technical Description |
| Fans | Period Average | Average cumulative number of fans during the period. |
| Active | What percent of your fans were logged-in users. | Daily Average Users / Daily Average Fans |
| Gain | Net change in organic growth (active users), new fans, geographic locales , and impressions. | Change in number of fans, active users, locales, and stream views vs. same in prior period. |
| Engagement | A measure of interaction on your fan page. | (Average pageviews + Interactions) / Active Users. |
| Sentiment | How many fans and like received versus the number of fan removes and unlikes received. | ( Fans + Likes ) / ( Fan Removes + Unlikes). Put another way, Positive / Negative sentiment. Measured against the previous period to identify directional change. |
| Score | A measure of the vital statistics of your fanpage. | Score from 0 – 100. A weighted average calculation that uses variables above. An absolute value that assesses the number and directional change in Fans, Percent Active Fans, Internal and External Growth, Engagement, and Sentiment. |
Dashboard Screenshots below:
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